Generic BSBA Marketing Degree Plan[edit]

This is a generic degree plan that applies to Thomas Edison State University for a Bachelor Science in Business Administration, Marketing as of approximately January of 2021. Please make sure that the suggestions are still valid before beginning to follow this plan.

General Education Requirements[edit]

As of 2021, students will be required to have a minimum of 30 RA credits to complete their degree. See the GE Requirements Roadmap for details and suggestions on courses that will fill this requirement.

BSBA Core[edit]

See the TESU Business Core roadmap to plan this section of your degree.

Business Capstone[edit]

Must be taken at TESU.

Marketing AOS[edit]

A. Research[edit]

Course Expected	Recommended Course to Take	Recommended Provider
MAR-411 Marketing Research	Marketing 301: Marketing Research	Study.com

B. Marketing Electives[edit]

15 credits. 9 must be UL.

UL credits[edit]

Course Expected	Recommended Course to Take	Recommended Provider
Marketing UL	Business 309: Digital Marketing & Advertising	Study.com
Marketing UL	Marketing 301: Marketing Research	Study.com
Marketing UL	Marketing 302: Consumer Behavior	Study.com
Marketing UL	Marketing 303: Global Marketing	Study.com
Marketing UL	Marketing 306: Principles of Selling	Study.com
Marketing UL	Marketing 308: Applied Marketing	Study.com
Marketing UL	Introduction to Marketing	Davar Academy
Marketing UL	Principles of Sales	Davar Academy
Marketing UL	Marketing Communications (MAR-321-TE)	TECEP
Marketing UL	Sales Management (MAR-322-TE)	TECEP
Marketing UL	Advertising (MAR-323-TE)	TECEP

LL Credits[edit]

Course Expected	Recommended Course to Take	Recommended Provider
Marketing LL	Business 202: Introduction to E-Commerce	Study.com
Marketing LL	Business 203: Introduction to Retail Merchandising	Study.com
Marketing LL	Introduction to Marketing (MAR-201-TE)	TECEP

Electives[edit]

6 credits required.

See the GE Requirements Roadmap for suggestions.